Hello + Welcome to your Online Business Runners!

We help support online health + fitness coaches manage their business through systems, strategy, and support, so they are able to scale their business to multiple-figure months, while still having time to have a healthy life + family.

As fitness business owners ourselves, we understand how hard it is to support your clients, while still taking the time to remain healthy yourself and balance work + family life.  We want to make sure that you can balance it all, so we make sure that you have the systems in place to help your business run + make money while getting your sweat on or while playing at the park with your kids.

We are Kelli + Kristen, best friends who met online as health + fitness coaches.  We are also...

  • Runners + Fitness Coaches (hence the name The Biz Runners)

  • Coffee + Craft Beer Lovers (because it's all about balance)

  • Yellow Personality Types (the HELPERS of the world)

  • Former Physical Education + Health Teachers (we truly LOVE educating people)

We are SO thankful you are here and cannot wait to get to know you better + support YOUR business!


Kelli Tobin

Kelli is the co-owner + founder of The Biz Runners. She is your go-to for virtual assistant and tech inquiries, and loves to chat with other online business owners. Her specialty is scheduling, image curation, content creation, and social media strategy. She loves to create graphics and content that match your vision for your brand!

Kelli stays busy running two online businesses, The Biz Runners + My Fit Finish, her online fitness business. She is raising two little boys and enjoys all things running, shopping, and reading. To say that she runs on coffee is an understatement!

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Kristen Van Horn

Kristen is the co-owner + founder for The Biz Runners.  She is responsible for all the backend project management + technology support that takes place with The Biz Runners team.  Her specialty is systems, integration, and technology management.  She loves to take care of the things that business owners HATE to do!

When not helping clients over at The Biz Runners, she is busy running her own successful business (literally), The Concrete Runner.  Kristen is a running + strength coach, specializing in helping runners get FASTER to help them achieve confidence in all aspects of their lives.  As a mom of 2, she spends her free time with her husband + kids, or running on the local running trails.

The Biz Runners Team

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Kristin Werner, Virtual Assistant + Client Support

Kristin is the newest team member of The Biz Runners, serving as our own Virtual Assistant (after going through our training program).  She has helped us save time with creating graphics, scheduling content, and helping us keep our business running smoothly in the background!

While not helping out The Biz Runners, Kristin works for a local non-profit organization, GO! St. Louis, helping runners achieve their dreams everyday while also working with the youth program in local schools. She also enjoys spending time with her family, traveling (mostly to run!) and running all the miles!


Kayleigh Marks, Implementation + Client Support

Kayleigh is the newest addition to The Biz Runners team and has been helping us with all things graphics, image curation, and social media management.  She has been a huge asset in helping us scale our business, while still supporting our clients fully.

Kayleigh is a Marketing Coordinator for a Real Estate Group in Arizona. She loves to spend her time running, yoga, and hiking. Spending time with her family and drinking lots of coffee are just a few of her favorite things.

Our Go-To Contractors

Jenna Fischer, Copywriter

Jenna is our go-to for all things copywriting, copy editing, and communication consulting services. She believes in the power of strategic, strong storytelling to sell authentically with confidence.

Amanda Parker, Graphic Designer

Amanda offers graphic design services for the overwhelmed female entrepreneur to help save her time and present strong, clear graphics. She is specifically focused on health + fitness coaches, making her perfect to help our clients with beautiful graphics for their website + content.