The 3 Things You NEED to do to Build Your Online Business

online business, facebook, instagram, facebook live, social media, virtual assistant 

For those of you who are online business owners or fellow influencers, you know how difficult it can be to build a following, get customers, and really be profitable in your business.  It’s definitely not easy. Most weeks, I’m ready to throw in the towel + call it quits. But, I’m NOT a quitter and I truly feel like this is what I am MEANT to be doing in my life. I love helping people + I especially love helping solve problems for people, whether that’s with their running, their hair, or their business.  I want to make an impact on people and show them they are capable of SO MUCH MORE in their life.

That being said, it’s definitely NOT easy - and it truly does take time.  If you take away ANYTHING from this live, it’s this…

If you want to build a brand or a business online, you MUST be consistent.  If you’re not showing up consistently, no one will even know you exist. You will get lost in the noise around you.  So, SHOW UP every single day… even when you’re ready to quit!

In the past 7 months, I’ve been able to build my following + business by being consistent, but by also doing these 3 things.  And believe it or not, you’re most likely already doing at least 1 of these things on a daily basis!

Here are my 3 secrets for how to build an online business (or multiple online businesses at the same time)...

  1. Posting on Facebook + Instagram.  I have a feeling MANY of you or doing that already.  I have literally built my business simply by posting on social media.  Every. Single. Day. Sometimes I’m sharing value (like this video), sometimes I’m sharing my story, sometimes I’m just sharing some random thing that happened to me today.  But, regardless, I’m SHOWING UP. I’m posting consistently so that I can avoid being lost in the noise that is social media.

  2. Going LIVE on Facebook.  This was the HARDEST thing for me to do.  I did my first live video almost 2 years ago and I wanted to vomit.  I was shaking + sweating - it was terrifying. It’s STILL terrifying.  It takes a lot for me to get out of my comfort zone, but I also know that by sharing value + doing the things the dreaded Facebook algorithm wants me to do, I’m being seen.  

  3. Using my STORY to connect with people.  People WANT to relate to you. They want to know that you’re human, that you are who you say you are on social media.  That you’re not hiding your true self. They want to know the ups + downs of your life. The goals you hit or miss, the things you are being successful with.  Really, they just want to be SOCIAL with you. While it’s easy to just post something and say, “There! I was told to be consistent, so that’s what I’m doing. I posted,” and just letting it go, you’re missing the point.  You want people to relate to you. You want them to know, like, and TRUST you. And by telling YOUR story, by being your true + authentic self, you will BUILD your following and people will come to YOU - not the other way around.

Show up.  Consistently.  It’s as simple as that.  Get in people’s faces. If they don’t see you, they will never BUY from you…

Want more tips + tricks on how to build an online business as a Virtual Assistant?  Join The Biz Runners Academy, where we will teach you everything from basic VA skills to marketing your business ONLINE!

Kristen Van Horn