How to Plan Out Your Content

content, social media content, content made easy

I don’t know about you, but I am SO thankful for social media. I hate to admit it, but I (Kristen) am a bit of an introvert. In person conversations are TERRIFYING for me. Shoot, even phone conversations make my heart race. I’m weird with eye contact. I talk about the weather A LOT. And I get anxious meeting with someone new that we won’t have anything to talk about and it will be an awkward silence the entire time.


As much as that is ALL true… the REAL reason I am thankful for social media is because it has made it super simple for me to GROW a successful business (or 2 or 3). No need to go to networking events - I can network on social media. No need to host parties in my home - I can do a Facebook live or event. No need to hand out fliers and samples everywhere I go - I just gotta get on my stories and TALK!

That all makes me very, VERY happy.

BUT - and this is a big BUT - the key to building a business on social media comes down to ONE THING…


If you’re not being consistent on social media, it’s going to be REALLY hard to build a business.

And the key to consistency?


I am big on the old adage, “If you fail to plan, you plan to fail.” I mean, I don’t really 100% believe in failure (I think that’s a mindset issue, but that’s a topic for another day), but I truly believe having a plan in place will help you stay consistent with what you are posting online.

Here are our 3 tips to creating a PLAN and getting CONSISTENT on social media…

1. Figure out a schedule that works best for you.

Look, consistency is going to look different for EVERYONE else. I recently listened to a training by Brock Johnson who said that your posting schedule and consistency is really going to come down to testing. What days or times give you the most engagement? Do you get more engagement posting 3, 4, 5, 6, or 7 days per week? This is different for every single person and every single audience.

Maybe your ideal client isn’t on Facebook or Instagram until after work. Or maybe they only look at Facebook or Instagram on the weekends. Go through your feed and see what days or times get the most engagement (likes + comments) and start creating a plan from that.

But, also be FLEXIBLE. In order to stay consistent, you’ve gotta do something that works FOR YOU. If you struggle to post 3 times a day - DON’T. If you struggle to post daily - DON’T. Find what consistency looks like for YOU and begin to create a schedule.

2. What are the main topics (aka PILLARS) you want to talk about - AND - more importantly - that your IDEAL CLIENT wants to hear.

I could talk about my cat all day long, but guess what? My ideal client DOES NOT care about my cat. What my ideal does care about is health + fitness (running, to be specific), family, inspiration + encouragement, self-care, and maybe a business tip here or there. THOSE are my pillars. Those are the topics I create my content around. Thankfully, those are also things I LOVE to talk about, so it fits perfectly with my social media.

Once I’ve figured out what days/times I’m going to post, I use those pillars to create my content. Maybe I talk about my family on Monday, running on Tuesday, give an inspirational quote on Wednesday, my family again on Thursday, a business tip on Friday, and self-care on Saturday. Once you have an idea of what exactly you want to be talking about, the flow of your content gets a little easier.


This is the fun part… or maybe not so much for you. Now that you have your schedule and your pillars, it’s time to PLAN! (You know you wing to a 1 on the enneagram when your favorite day of the week is your planning day…)

There are actually 2 ways we suggest you can do this…

>> Pick ONE DAY of the week (our day is Thursday) where you sit down and write out all your content for the week ahead. You can use our FREE content calendar + strategy guide to help you with this, but we’ve found this makes it super simple and SAVES TIME! You can then use an app like Planoly or Buffer to schedule your posts to social media, or just keep them in a note on your phone and post them when you’re ready. So so simple!

>> Give yourself daily prompts and write your content the day of. This is actually my preferred method now (I used to do the one above). I write down what I want to talk about each day (or if I’m feeling inspired, I post about something else) but it makes it a lot quicker ahead of time when I have an idea of what I’m going to post about. If you struggle with creating captions, you can grab our 90+ days of social media captions (this is specifically for health + fitness coaches) done for you for just $47 and make your life SUPER easy!

And don’t worry… you don’t have to be PERFECT. You’re going to get better with time. The more content you write, the better you get!

Alright girl, GO START POSTING!!!!

Kristen Van Horn